GreenBlue, the sustainability non-profit organization, has named Katherine O’Dea the new senior director, Advisory Services and Innovation. O’Dea has been with GreenBlue for the past six years, as senior fellow and director of Advisory Services.

O’Dea will continue to build GreenBlue’s Advisory Services program under her new role, and will also take a lead in mobilizing and coordinating the organization’s innovation efforts. O’Dea spearheaded the launch of GreenBlue’s Advisory Services program in 2010. Under O’Dea’s leadership, Advisory Services clients to date have included major brands like Avery Dennison, Coca-Cola, Cadbury, NASA, Nike, and SC Johnson.

“I am very pleased to have Katherine in this new leadership role to develop opportunities for GreenBlue to shape the business of sustainability,” said Nina Goodrich, executive director, GreenBlue. “Katherine is the perfect choice to explore new opportunities that will enable the organization to bring strategic sustainability thinking to new industry stakeholders.”

O’Dea commented: “I have had the pleasure of working for and with a number of interesting environmental and sustainability organizations in my career, but my work with GreenBlue has been particularly rewarding. It is an organization that is continuously pushing the envelope, and the current leadership team I am joining is highly motivated, energized, and creative. It is also an exciting time for GreenBlue as we are rolling out a new five-year strategy, launching some new tools and resources, and expanding our educational programs internationally.”

In 2013, GreenBlue’s Advisory Services will be rolling out new “off-the-shelf” offerings, including an affordable package design analysis using GreenBlue’s life-cycle based “COMPASS” tool. The program’s material assessment capabilities will also be enhanced with the upcoming launch of GreenBlue’s “Material IQ” database. It will help companies better understand the tradeoffs and implications of their material choices.